Your Instagram must show visitors who you are, what you offer, and why they should care and hence it’s worth investing some time to get it right. Here are some points to you could consider appealing to a person to stay back on your profile-
A. Convey your personality
Essentially an Instagram bio must tell your followers about YOU. What do you do? What do you sell?
Are you an entrepreneur?
Are your products ethically made?
Why are you different?
Remember, your Instagram bio is the first thing you want people to do after they visit your profile.
B. Use Hashtags
Instagram bio hashtags are clickable, but they do not appear in hashtag search results. These hashtags are a great way to link to tagged content. However, do not use hashtags that are not directly related to your business, because each one represents an opportunity for potential followers to click away.
C. Use Emojis
Emojis highlight your brand personality and provide key details in a small space. Here’s some emoji shorthand to get you started:
Ghost emoji 👻: Use before your Snapchat handle.
Location pin 📍: Use in front of your physical location or address.
Envelope 📧: Use in front of your email address.
Downward pointing finger 👇: Use in the last line of your bio to point to your clickable URL.
D. Write a compelling call to action
All good marketing material includes a clear and compelling call to action. Your Instagram bio is no exception. Give visitors a clear direction. What is the first thing you want people to do after they visit your profile?
You might want to send people to a link where they can buy or book your products. But you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page or sign up for your newsletter.
Maybe you want them to visit your website. You could say, “Visit our website,” of course. But you can also get more creative as Victoria Emerson Design does with its call to action: Come see what you love.
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