We use Instagram regularly and come across several posts in a day.
Most of the content that we find on our discover window depends on the content that we had searched previously. However, there are very few posts that leave a great remark on our brains.
So how would you know if your content is one of those compelling posts? This article will surely be of help to you in this regard:
Know the audience for whom you are creating the content. 🚻
It is equally important to know the kind of people who would be interested in your product post than just trying to create a post. For this, go to your last post and see the people who liked that post. Check their Instagrams.
That will allow you to know what kind of bloggers and travelers your product post is reaching. You can try to create similar posts in a more creative way to reach a similar but larger audience.
Try to tell stories through your posts. 🖼️
Caption’s importance can never be neglected. But instead of narrating events yourself, let your pictures do the necessary talking. Use multiple images, or even a single image will have the ability to tell different stories to different people.
It is important to engage people and make them connect with your story in your post.
Write relatively smaller captions. 📃
When you’ve established a connection between the post and the viewer, allow them to know your perspective as well.
Write a smaller yet creative caption that could be telling the story or narrating your experience taking that picture. Most people also prefer to add a tinge of their poems in the caption section. You can try that too.
Do not forget to add hashtags. #️⃣
Add hashtags according to your audience. For example, if your audience is a photographer community, add hashtags like #shotonpixel, #photographercommunity etc.
Similarly, for beauty and fashion audience, add #s like, #fashionblogger, #fashionaddict etc. Without hashtags, your posts are largely meaningless. You can refer to our previous article on how to create hashtags or check them out on our app CaptionPlus.
How to S.T.A.R.T retaining more followers
Having more followers is good but having an audience that interacts with your content can help you generate more business out of your Instagram account. Most people complain about not getting enough engagement even after posting quality content.
So here are a few ways to help increase engagement on your posts and keeping your audience hooked to your content.
S.T.A.R.T which stands for:
Stay in the loop
Trim down the clutter
Align your followers
Review every month
A. Stay in the loop
Engage with others in your niche for at least 5 minutes every day. Compliment someone’s cool work or like their posts.
B. Trim the clutter
Check your feed, do you find a lot of unnecessary posts? How much of it is worth giving a double tap or leaving a nice comment? Not much? Mute them. By muting, you clear the feed while not unfollowing any accounts.
C. Align followers
Have a strategy for creating engaging content for your followers. Remember, your content should always be for the audience and not just for you.
D. Review every month
Review your followers/following list every month to and follow only relevant accounts.
E. Take initiatives
Do not follow people for the sake of following back. Take initiatives and follow relevant people on your own. Instagram is a creative place, do not let your ego hinder in meeting new people.